To maximise your marketing spend, you need to focus on satisfying your current customers, encouraging past customers and attracting new customers to your business. Identify your unique selling point (USP) – what’s especially good about your product or service – and use it to make…
A planned, organized online marketing campaign with rotation through a variety of targeted sites is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search Engine Optimization (SEO) and/or social media marketing efforts. (more…)
Video is one of the most effective online marketing methods, so here’s how to utilise it well. (more…)
Small businesses are vulnerable and fragile to cave-in.About 20% small businesses crash in their first year. And only 50% make their way to the 6th year of business progression. So, why do they fail miserably? (more…)
Seven tried and true steps for attracting visitors to your site and getting them to buy. (more…)
Columnist Justin Dunham believes that it’s crucial for marketers to understand and work with digital marketing technology — and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively. I’ve said…